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Free Admissions ROI Calculator

Calculate your admissions marketing ROI instantly with a full cost-per-enrollment breakdown — plus AI-powered improvement insights.

Runs entirely in your browser · No login · No data uploaded

Campaign & Spend Data
Settings

Enter your campaign spend and outcome data on the left,
then click Try Free Admissions ROI Calculator to calculate.

How to Calculate Your Admissions ROI in 3 Steps

Follow these steps to get results in under a minute

01
Enter spend and outcome data
Fill in your campaign name, total marketing spend, leads generated, applications, enrolled students, and average revenue per enrolled student.
02
Review the ROI breakdown
See your cost per lead, cost per application, cost per enrollment, total revenue generated, and overall ROI percentage.
03
Get AI improvement insights
Click Get ROI Insights for AI-written, specific recommendations on where to reallocate budget for better return.
Common Questions

Admissions ROI Calculator — FAQ

How is admissions ROI calculated?
ROI = ((Total Revenue Generated − Total Marketing Spend) ÷ Total Marketing Spend) × 100. Revenue generated is calculated as enrolled students × average revenue per student.
What is cost per enrollment?
Cost per enrollment = Total Marketing Spend ÷ Total Enrolled Students. It shows how much you spent on marketing for each student who ultimately enrolled.
What does the AI ROI insight feature do?
It analyzes your full funnel — spend, leads, applications, enrollments — and identifies the stage where reallocating budget would most improve your ROI.
How do I export my results?
Click Save/Print Report for a print-ready summary or Export CSV to open the numbers in Excel or Google Sheets.

How Admissions ROI Calculator Compares

vs spreadsheets, manual processes, and paid platforms

FeatureUniCloud360Admissions ROI CalculatorManual SpreadsheetMarketing AgencyFree Calculator
Instant ROI & cost-per-enrollment calculationWarnManual formulasYesIncludedYesOne click
Full funnel cost breakdownWarnManual setupYesIncludedYesBuilt-in fields
AI improvement insightsNoNoYesIncludedYesIncluded free
Export optionsYesManual downloadWarnDepends on agencyYesPDF + CSV
CostYesFreeNoAgency fees applyYesAlways free

What Enrollment Teams Are Saying

Trusted by lecturers and students across Sri Lankan universities

4.9
*****
3 reviews
MT
Marissa Thackeray
VP Marketing & Enrollment
*****

"We finally have a clean, board-ready ROI number for every campaign instead of a spreadsheet only one person understood."

BO
Benedict Osei-Owusu
Digital Marketing Manager
*****

"The AI insight flagged that our cost per application was fine but cost per enrollment was high — told us exactly where to focus next quarter."

LF
Lucia Fernandez-Reyes
Enrollment Data Analyst
****-

"Simple inputs, clear output. The CSV export drops straight into our quarterly marketing report."

Embed This Tool on Your Site

Copy this code to embed the Admissions ROI Calculator on your institution's website or intranet.

More Free Enrollment Management Tools

Free Yield Rate CalculatorCalculate your admit-to-enrolled yield rate instantly with a full breakdown.Free Conversion Rate AnalyzerAnalyze stage-by-stage enrollment funnel conversion rates and spot your biggest drop-off point.Free AI Enrollment Funnel Leakage AnalyserBenchmark enrollment funnel conversion stages against national averages.

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